Psychology of colors

How can color picking boost our page ranking?

It is known that the color of the objects we see, affects our mood in more than one way. Research from time to time has shown that color affects not only our perception, but also our emotion and behavior.

Our website may have clear and rich content, but the color options for background and other items could send out a contradictory message.

Companies usually choose colors based on the logo or personal preference but do not understand that the right combination of color palette can increase their revenue vertically and have a great effect on the user's conscious level.

brain colors

Colors in the 90's

The website design has changed since the early 1990s, and evolutions in technology have helped a lot.

The colorful websites with gif images, snow in the Christmas season, a photo with landscapes on the background of our page and other crazy design ideas, they belong in the past.

90's colors

Minimal Design

Nowadays we see more "serious" website with the correct color palette choice, having left behind the design concerns of that period.

Starting from the menu and the carousel or our background image ("background hero") and reaching the buttons, the background and the color of the font the choice must be correct and based on the content of our page.

minimal design

Psychology of colors

Whether we realize it or not, the color of objects we see affects our mood in more ways than one. Color is powerful. It influences not only how people feel, but what they do.

The psychology of color can help strengthen your brand, encourage sales, and even guide visitors toward specific pages or actions on your website.

Studies show that people decide whether or not they like a product in 90 seconds or less and that 90% of that decision is based solely on color.

Research also shows that color can increase brand recognition by 80%.

Below, we can see how central colors affect the user, what we think about when we see them and how to use them properly in our website.

color moods

Red

The color red increases the heartbeat and causes faster breathing. It is an intense and powerful color and as such, is associated with demand and aggression. Red is also known to stimulate our appetite. In business, red is known as a "call to action" color.

Energy

Power

Strength

Excitement

Danger

Fire

Blood

Urgency

Traffic Stop

Passion

Appetite

Emotion

Love

When to use red

Use red as an accent color to draw attention to something, or to create excitement. Red can be good for food, fashion, entertainment, sports, marketing, advertising, emergency services, and health care.

When to avoid red

Don’t overuse it! Too much excitement can be a bad thing. Red is generally not suitable for luxury goods, nature-related content, or professional websites/services.

Green

The color green is known as the easiest color on the eye. It has a relaxing effect. This is why, interestingly enough, people who are about to appear on a TV show, wait in a green room so they can relax before their appearance.

Nature

Fertility

Freshness

New Growth

Safety

Good Health

Healing Power

Free Traffic

Harmony

Peace

Easiness

Calmness

When to use green

Green is the easiest color for the eye to process. Use it to create a relaxing, calming effect or to represent new beginnings, nature, or wealth.

When to avoid green

It’s less appropriate for luxury goods, tech and forum websites.

Blue

The color blue, in lighter shades, is known to have a calming and tranquil effect. Darker shades of blue stimulate the mind into thinking more clearly.

It’s no accident that so many popular social networking sites (Facebook, Twitter, LinkedIn, and Tumblr) and tech brands (Dell, IBM, HP, and Intel) have blue logos.

Sea

Water

Ocean

Depth

Wealth

Quality

Stability

Productivity

Wisdom

Intelligence

Sky

Truth

Peace

Heaven

When to use blue

Blue is often used by large corporations and banks because it’s non-invasive and associated with dependability.

When to avoid blue

Using certain shades of blues (on the darker end of the spectrum), or using too much blue can make your website feel uncaring and cold.

Yellow

The color yellow screams for attention. It is known as the attention grabber! However, yellow is harshest on the eyes and therefore stimulates our emotional side.

Yellow also has some negative associations such as cowardice, deceit, and cheapness.

Sunshine

Light

Clarity

Energy

Warmth

Optimism

Happiness

Positivity

Cheerfulness

Youngfulness

When to use yellow

Use bright yellow (sparingly) to energize people or to create a sense of happiness. Use soft, light yellows for a calmer happy feeling.

When to avoid yellow

Yellow can quickly become overpowering. It can strain the eyes. Again, use it sparingly.

Black

The color black is associated with authority and power. Black causes feelings of intimidation and control. In certain contexts, can also seem sophisticated and sleek to its viewers.

Authority

Power

Elegance

Formality

Revolution

Mystery

Evil

Fear

Aggressiveness

When to use black

Depending on the colors used with it, black can be elegant and traditional, or modern and edgy. Black can be great for luxury goods, fashion, marketing, and cosmetics.

When to avoid black

Too much black can quickly become overwhelming. Black can also feel menacing or evil, making people feel uncomfortable or even afraid.

Grey

The color grey is quite interesting because it is one of the colors that result in no discernible psychological response. However, the lack of color and dullness in gray can be depressing.

If the correct shade is not used, grey can have a dampening effect on the colors around it.

Security

Reliability

Classic Knowledge

Professional Wisdom

Balance

Typical

Official

Genius

When to use grey

It’s great for professional websites, luxury goods, or to create a balancing, calming effect.

When to avoid grey

Certain shades of grey may feel dull and detached, or even cold. Grey is not ideal for grabbing people’s attention.

White

The color white reflects light, so it strains our eyes when looking at it. In business, white implies fairness and equality. The color white is associated with organization and equality.

Purity

Neutrality

Goodness

Innocence

Targets

Faith

New start

Ability

When to use white

White is associated with doctors, nurses, and dentists which makes it great for websites related to the health care industry. It can also work for high-tech and science sites. When paired with black, gold, silver, or grey, white can also be great for luxury goods.

When to avoid white

Since the effects of white depend almost entirely upon the other colors in the design, it can theoretically be used for any type of website.

Favorite colors between the two sexes

One of the more interesting examinations of color psychology in relation to gender is Joe Hallock’s work on “Colour Assignment.” Hallock’s data showcases some clear preferences in certain colors across gender.

If our target is the male audience the colors they love are blue, green and black. The colors that do not want to see are yellow, white and grey.

If our target is the female audience, the colors they love most are blue, purple and green. The colors they hate are white, brown and grey.

 palette

The different variants that the two sexes see

Previous research has shown that women have a larger color vocabulary—think periwinkle, azure, and other color names that are unlikely to be used by men in general conversation.

But is this lack of color names the main reason why men and women “see” color differently?

One potential explanation goes all the way back to the hunter-gatherer responsibilities of early nomadic tribes. As hunters, men needed to be able to distinguish between predators and prey from afar. On the other hand, women might have developed better close range vision from the act of foraging and gathering.

color palette

Choosing the color palette

The following websites will help us choose the right color combination for a better, more beautiful and proper website.

For color palette we can use the following sites:

By inserting our photo we can see which colors match it.

color palette

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